Content Management System - CMS
Content Management System - CMS

 Northern Lights Design will use a Content Management System (CMS) to create and maintain your website.  A CMS is a software application used to upload, edit, and manage content displayed on a website. A content management system can perform a variety of different tasks for a website including regulating when content is displayed, how many times the content is shown to a specific user, and managing how the content connects or interacts with other elements of the website. This software also enables less technical individuals to manage content on a website easily without having an extensive coding background.

Why Use CMS?
Why Use CMS?

 

Why use a CMS?  


• Content focus — By separating your website content from its design, your content management system allows your marketing team to focus on producing more content to drive website traffic, improve SEO, and convert customers. Removing design and technical skills from the process makes it more efficient.

• Global changes — Through the use of templates, reusable files and assets, and various features, a content management system makes it easy to make changes across your entire website without having to update each individual page. Whether it’s a phone number, your logo, or a header image, you can update or change them globally when using a CMS.

• Ease of use — Making the management and upkeep of your website a coding-free non-technical task helps you get updates live faster, and also opens your site to more content from a larger group of contributors.

• Security — A content management system doesn’t just protect your website from overly enthusiastic content editors. Installed as an application behind your firewall, a decoupled CMS can also ensure that your site is more secure and can’t be easily exploited by hackers.

• Analytics — If you’re still uploading static pages, you might not have a good way to collect data on content performance and effectiveness. Measuring the impact of your content is critical to making it a business driver, and a CMS should enable you to track performance, or easily integrate third party tools to help you do so.

A content management system is not required for running a website, but it makes that job infinitely easier, and the time spent running the site more productive. If your website is critical to growing demand and sales for your business, by implementing CMS helps you effectively scale your website and digital marketing efforts.